Brand positioning

Brand positioning is a strategic process that involves defining how a brand will be perceived in the marketplace relative to its competitors. It focuses on creating a distinct image and identity for the brand in the minds of target consumers, ensuring that it stands out and is perceived as unique and valuable.
Definition of Brand Positioning:

Brand positioning refers to the process of establishing a brand’s unique place in the market, creating a distinct image and perception in the minds of target customers. It involves defining the brand’s key attributes, benefits, and value propositions that differentiate it from competitors. Effective brand positioning helps to shape consumer perceptions and preferences, driving brand loyalty and preference.