Brand franchising

Brand franchising is a business model where a brand (the franchisor) grants permission to another entity (the franchisee) to operate a business using its brand name, trademarks, and business model. The franchisee operates the business independently but follows the franchisor’s guidelines and standards. This model allows the franchisor to expand its brand presence and market reach with lower capital investment while providing the franchisee with a proven business model and brand recognition.