Brand licensing
Brand Licensing is a strategic practice where a brand owner (licensor) grants permission to another party (licensee) to use its brand assets—such as trademarks, logos, or brand names—under specific conditions. This arrangement allows the licensee to leverage the established brand’s reputation to market and sell products or services, while the licensor benefits from additional revenue streams and expanded brand presence.
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Brand licensing, transaction methods and policies, terms for both parties
Brand licensing is a business arrangement where the owner of a brand (the licensor) grants permission to another party (the…
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