Coca-Cola Brand Ranking and Value 2024
In 2024, Coca-Cola continues to hold its position as one of the world’s most valuable and leading brands in the non-alcoholic beverage industry. According to Brand Finance, Coca-Cola is the top-ranked brand in this sector, highlighting its significant influence and market presence. The brand’s value is driven by its strong global recognition and consumer loyalty.
Coca-Cola’s brand value in 2024 is reported to be around USD 33.5 billion, making it not only the leader in the non-alcoholic drinks market but also a key player across all sectors globally. This dominance is reinforced by its strong sustainability practices, with Coca-Cola having the highest Sustainability Perceptions Value (SPV) of USD 5.2 billion among brands in the non-alcoholic drinks sector. This reflects Coca-Cola’s ongoing commitment to sustainable practices and its positive public perception regarding environmental responsibility.
The overall growth in the non-alcoholic beverage market has been fueled by increasing consumer demand for healthier options and innovative flavors, areas where Coca-Cola has made significant strides.
Coca-Cola’s strong performance, brand strength, and strategic initiatives continue to ensure its top position in the global market.
