Brand management

Brand management is the process of developing and maintaining a brand’s image, reputation, and value. It involves strategic planning, execution, and monitoring to ensure that a brand remains competitive, relevant, and aligned with its target audience’s needs and expectations. Effective brand management helps build strong customer relationships, enhance brand equity, and drive long-term business success.
Definition of Brand Management:

Brand management encompasses the activities and strategies used to create, maintain, and enhance a brand’s identity and reputation. It involves managing all aspects of the brand, including its visual elements, messaging, customer experiences, and market positioning, to ensure consistency and alignment with the brand’s core values and objectives.